Moving Towards A Single Oral Health Regulator
Explainer Animation for BC’s Oral Health Regulator Amalgamation Project
Within a tight three-week timeline, we created an explainer animation to announce the amalgamation of BC’s four oral health colleges and clarify the reasons behind it.
Directed primarily to dental professionals who are current college registrants, we designed the animation to have a friendly, authoritative tone that showcases the new regulator as modern and independent.
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Produced in collaboration with Leap Creative Group for the BC Oral Health Regulator Amalgamation Project
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Natividad Chen - Art Director & Animator
Patricia Nguyen - Illustrator -
Dental professionals (oral health college registrants) and the general public
Our Approach
Diverse Character Design
We designed the dental health professionals and patients to represent diverse ethnicities, and to be gender, body-size, and age inclusive.
Visual Metaphor
The client requested that we visualize the new regulator as a different, reinvented college rather than the merging together of the pre-existing colleges. To achieve this, we used shapes as a visual metaphor. Angular shapes representing the four colleges move closer together and morph into a circular shape representing the new regulator.
Our Process
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![Oral Health Storyboard Sequence. Concept A uses geometric shapes to represent the different colleges while concept B uses buildings to represent the different regulatory colleges.]()
Step 1: Visual Concepts & Storyboards
Due to the short project timeline, we combined two stages into one. After the script was finalized, we conceptualized two visual concepts using different visual metaphors, and drew two sets of storyboards for the client to choose between.
Storyboards are a series of drawings that depict the action, composition and narration of each scene.
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![Oral Health Styleframe. A full colour vector illustration of a sun in the sky representing the oral health regulator and its goals: patient safety, better health outcomes, and public confidence.]()
Step 2: Styleframes
Once the storyboard was approved, we created several styleframes, full-colour illustrations that capture that design, textures, and typography of the final frames.
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![An animated GIF of a sun in the sky of a sun in the sky representing the oral health regulator and its goals: patient safety, better health outcomes, and public confidence.]()
Step 3: Illustration & Animation
During this last stage, we illustrated and animated the visuals, timed the animation to client-provided voiceover and music tracks, and exported the final piece as a high resolution video file optimized for Youtube.
